EGO Group evolved to become the leading fashion retail company throughout Egypt, operating more than 130 international luxury fashion brands along with an F&B concept, Armani Café. Owning 49 on ground stores throughout Egypt, Ego Group also operates online to reach out to more diverse personas with various fashion expressions, whom we will always consider family. Ego Group is known to stand out with their unique taste in style, having a team of talented fashion buyers. They are experts in selecting the latest seasonal trends, safeguarding the international brand image and considering the Egyptian market requirements.